Archive for February, 2007


Good salesmanship coupled with great customer service is a hard thing to come by these days, but if you want to keep your customers happy, and keep them coming back, then this is something to work on. If you treat your clients right, they’ll return the favor.

Email Campaign:
Send a letter in favor of RD to: info@printmag.com

Rookie Mistake Tip:
Don’t fall out of practice with you software OR design skills. A great way to keep yourself practiced is to participate in design contests. These contests can further your career, build your confidence and help you make a name for yourself.

Links from todays show:
Photoshop Support (article on RD and QT)

In the Bullpen:
Communication Arts Competitions

Todays show featured music by:
The Lawrence Arms

 
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The dreaded tax season is upon us, and with it comes many things to keep in mind. How much you owe and when to pay, what can be subtracted from your taxable total, and how to go about filing to name a few. In this episode we’ll cover these issues and more.

Email Campaign:
Send a letter in favor of RD to: stepeditor@dgusa.com

Keys to the Game:
Merge Layer Down in Photoshop
Mac: Command + e
PC: Control + e

Rookie Mistake Tip:
There’s no way around paying taxes, so don’t even waste your time trying. Educate yourself about the laws dealing with taxes and save yourself as much money as possible.

In the Bullpen:
John Nack on Adobe

Todays show featured music by:
Descendents

 
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Need help finding a job? Most people do, and there is help out there in many different forms. I recently took the steps to sign on with a cretive placement agency and learned a lot in the process. In this episode I’ll share my experience in choosing, intervewing with and signing up with such a resource.

Email Campaign:
Send a letter in favor of RD to: stepeditor@dgusa.com

Keys to the Game:
Toggle Compact Mode in Bridge
Mac: Command + Return
PC: Control + Enter

Rookie Mistake Tip:
Don’t Believe the hype! If there is a resource or service you’d like to try out, DO IT! Don’t be discouraged just because someone else said it doesn’t work, or that you can’t do it. If there is no cost, then there’s nothing for you to lose.

In the Bullpen:
How Job Bank

Todays show featured music by:
Alkaline Trio

 
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Unless your lucky enough to have jobs handed to you by others, you probably need an effective way to convince businesses that you have what they need in terms of design services. This is where knowing how to effectively market your business with a job proposal comes in, and that’s what we’ll talk about in this episode.

Keys to the Game:
Preflight in InDesign
Mac: Command + Shift + Option + f
PC: Control + Shift + Alt + f

Rookie Mistake Tip:
Getting your potential client to read your job proposal is the key, so don’t bore them with a 2-page essay and don’t underwhelm them with a 2-sentence proposal.

In the Bullpen:
Photoshop Support

Todays show featured music by:
Texas is the Reason

 
icon for podpress  Standard Podcast [50:17m]: Play Now | Play in Popup | Download