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Design is what you do, not who you are. These are words that we should understand and remember so the two don’t get confused. There is a point at which its a good idea to turn the computer off and live a little. Failing to do so could end up with you getting burned out on the things you do to further your career.

Keys to the Game:

Some tool keys in Adobe applications:

Selection Tool (in Photoshop, Illustrator, InDesign): v
Direct Selection Tool (in Photoshop, Illustrator, InDesign): a

Marquee Tool (in Photoshop): m
Toggle Between Marquee Tools (in Photoshop): shift + m

Rookie Mistake Tip:

Buying new hardware and software can be a very exciting proposition, but you need to be careful here cause it can put you in a financial hole. Keep a few things in mind, like what you are going to be using it for and how much power you need to get the job done, and don’t forget that computers get outdated as fast as your undergarments get dirty!

Links from todays show:

NEW job section on RD Forum

In the Bullpen:

Atomic Learning

This Episode included music by:

At the Drive In

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 Standard Podcast [45:33m]: Download

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Looking toward the new year there are always a lot of things to think about. We can reflect on the year past and what may have gone right or wrong, certain goals we would like to reach for in this new year, and perhaps smaller skills or tasks we would like to tackle. In this episode we’ll take a look at such things and how they can help you in your design career.

Keys to the Game:

Quit out of a non-responsive application

Mac: Command Option Escape

PC: Control Alt Delete

Rookie Mistake Tip:

Goals are a great way to motivate yourself to achieve greatness, but you need to make sure that the goals you set are attainable. Setting goals too high can result in falling short of them and feelings of failure.

Links from todays show:

creativebits

Biggest Goal of 2008

Free Work for Non Profits

In the Bullpen:

Vector Magic

This Episode included music by:

Operation Ivy

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 Standard Podcast [44:21m]: Download

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Building a page that users will be directed to from an online ad or url may seem like an easy thing to accomplish, but there is more that goes into it than may appear. We must take into account several issues, most importantly keeping the attention of the user so that they don’t make that click to move on to the competitor’s site. In this episode we’ll cover some tactics for not only keeping those potential clients on your site, but also converting them from leads to paying customers.

Keys to the Game:

New page in InDesign

Mac: Command Shift P

PC: Control Shift P

Rookie Mistake Tip:

While I always preach looking at others work and using the inspiration to make your work better, we must also be careful of parody. Getting ideas from others work is one thing, while straight up copying others work is quite another. We must still strive for new functionality and originality in our design, while "Keeping Up with the Jones’."

In the Bullpen:

Project 7

This Episode included music by:

Samiam

Try GoToMeeting for 45 days! Visit www.GoToMeeting.com/techpodcasts to start your free trial today.

 Standard Podcast [57:43m]: Download

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